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The way you use customers’ information can no longer be ignored.Friday was the final day of the annual CES technology conference in Las Vegas, a forum for companies to unveil their products and services for the coming year.Among other highlights this week:A SCREEN THAT’S ALL ABOUT YOUAirport screens are a jumble of flight numbers, times and gates. Delta wants to change that.The airline will soon start testing an airport screen that will show personalized flight information only to you.The twist: nearly 100 people will be able to look at the same screen simultanously and see just their own information. No special glasses needed, just the naked eye.It’s a technology that could change the way people get from airport security to their planes. The hope is that similar screens will fill the halls of airports, pointing people to where they need to walk or where they can stop to get a bite to eat.Delta is teaming with startup Misapplied Sciences for the technology. Misapplied CEO Albert Ng said normal TVs send the same colored light in all directions. His company’s screens control which colors are emitted to different people. Cameras above figure out where each person is standing and send the right combination of lights in that direction.Delta will test the screen later this year at Detroit’s airport. The company said the screens won’t be used for targeted advertising.Frank Gillett, a technology analyst at Forrester, said the technology may be too expensive right now to expand to every airport. But he said Delta’s plans to make the airport experience easier for travelers could hook more customers to the airline.HUMANOID CHATBOTMeet your new artificial friend, called Neon.For weeks leading up to CES, Samsung has teased Neon as the next big thing in artificial intelligence. What is being shown is essentially a humanoid chatbot with AI.Neon is an independent company backed by Samsung’s advanced research lab.Ask the Neon a question, and it will respond. It won’t know all the answers, the way the Google Assistant or Amazon’s Alexa is supposed to. In that sense, it’s intended to be more like a human — with some knowledge and an ability to learn.The vision is a future where Neons are so human-like that humans start interacting with them just like any other person.Neon CEO Pranav Mistry says that it will let humans have real human connections with the machines, instead of just yelling orders like “stop” and “open.”But that’s some time a way. Neon is still in an early China LED Dome Lights Factory stage of development.OOOPSThings don’t always go as planned.Samsung’s new Sero TV can pivot between horizontal and vertical orientations, but just getting it to work onstage was a challenge at the company’s CES event earlier in the week.
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